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Economics Assignment Help: The Growing Role of Behavioural Economics in Student Learning

Economics has always been about understanding choices, markets, and resource allocation. For decades, the subject rested on the assumption that people act rationally and make decisions that maximise their benefit. Yet modern research has shown that this neat picture of rationality is incomplete. In reality, people are influenced by habits, biases, and emotions. This is the territory of behavioural economics —a field that blends psychology with traditional economics.   Universities have embraced this shift, weaving behavioural insights into lectures and assignments. For students, this means engaging with new frameworks, interdisciplinary research, and practical applications. While this makes the subject more interesting, it also makes it more complex. No wonder so many learners now turn to assignment help , whether through economics assignment help experts or dedicated online economics assignment help , to guide them through this evolving landscape.   What Exactly Is Behav...